Airos
Building the Spanish leader in gluten-free food.
Overview
Leading Spanish group specialised in gluten-free products, built around two complementary players: Airos (bakery and pastries) and Esgir (value-added breakfast cereals).
Airos (Martorell, Barcelona) is a leading Spanish manufacturer of gluten-free bakery and pastry, born from a family bakery in 1980. It serves retail (own brand and private label), HoReCa and co-packing from a 6,000 m² plant fully dedicated to gluten-free, with its own R&D capability. Founder and CEO David Martínez reinvests and leads the project.
Esgir (Algemesí, Valencia), the first add-on, is a Spanish brand with more than 45 years of history specialised in value-added gluten-free breakfast cereals (also lactose- and egg-free), sold mainly to supermarket chains.
Impact thesis
Offer affordable, tasty and healthy gluten-free food to more people, expanding access, variety and nutrition for coeliacs and other consumers.
- Gluten-free food that is inaccessible and expensive
- Limited variety and poor distribution
- Nutritional and sensory shortfalls